Google Ads ROI Calculator

Free Tool

Estimate the leads, customers, revenue, and return on ad spend (ROAS) your Google Ads budget could generate. Adjust the inputs to match your business. Results update instantly.

This is the quick version: enter a budget, get the leads, customers and ROAS it should produce. If you need to work the other way, or you want break-even cost per acquisition, break-even ROAS, the most you can afford to pay per click and whether the plan survives management fees, use the PPC Budget Calculator.

Monthly ad budget

Average cost per click (CPC)

Landing page conversion rate (clicks → leads)

Lead-to-customer close rate

Average customer / job value

Your Estimated Results

Clicks / month—

Leads / month—

New customers / month—

Cost per lead—

Cost per customer (CPA)—

Revenue / month—

Return on ad spend (ROAS)—

Net profit over ad spend—

These are estimates. Want a real forecast for your market and trade?

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This calculator provides directional estimates based on the inputs you enter and does not guarantee results. Actual performance depends on your market, competition, account quality, and offer. Built by Hubrig Crew Marketing.