Dental practice marketing Fill your chairs at a cost per patient you can plan around

It depends on your market, the treatment you advertise, your insurance mix and how well your front desk turns calls into appointments, which is why we measure it rather than quote an average. An implant patient can justify many times the acquisition cost of a hygiene patient. The planner above gives a conservative starting point, and the audit replaces it with your own numbers.

With call tracking and dynamic number insertion. Each channel and campaign shows its own number on your website, so every call is attributed to the ad or search that produced it. Calls are classified so new patient calls are separated from existing patients, vendors and spam. The call tracking runs on a HIPAA compliant platform covered by a business associate agreement.

The tools that can touch patient information, such as call tracking, forms and lead handling, are HIPAA compliant and covered by a business associate agreement. Ad platforms only ever receive conversion signals, never names, contact details or health information. We also review the tracking on your site against HHS guidance on online tracking technologies, and we document every data flow for your privacy officer to approve.

They fill the schedule quickly, especially on Meta. Whether they are profitable depends on how many of those patients return for hygiene and accept treatment. We track that outcome where your team records it, so a special is judged on the patients it produces rather than the bookings.

Usually, with dedicated campaigns. Clicks are expensive and decisions take weeks, so these cases need their own landing pages with financing information, qualifying questions, and prompt follow up by a treatment coordinator. Measured on accepted treatment, they are often the most profitable campaigns in a dental account.

Each lead carries an ID. Your team, or an export from your practice management system, records whether that lead scheduled and whether they were seen. We match those outcomes back to the lead and its campaign, which is what turns cost per lead into cost per scheduled patient and cost per patient seen.

Usually both. Google captures people already searching for a dentist, an emergency appointment or a specific procedure. Meta creates demand for cosmetic dentistry, aligners, implants and new patient offers. The weekly report shows the cost per patient seen from each, and budget follows the better number.

It can be, as long as the plan is built on in network fees. The planner lets you set first year collections and margin for your own mix. Many offices use ads to grow fee for service, membership plan and elective patients alongside insurance, and targeting and ad copy can be built around that.

Tracking is usually in place within the first two weeks. New campaigns then need four to eight weeks of data before their cost per patient is reliable, because automated bidding learns from conversions. Around 30 conversions a month is the working threshold for automated bidding to settle, and the planner flags any budget that falls short of it.

There is no fixed minimum, but a budget that produces fewer than about 30 leads a month gives the ad platforms very little to learn from, so results take longer to settle. The planner shows what that means at your cost per lead.

Yes. Each office gets its own tracking numbers, budget and reporting, so you can see which offices have open chairs and what a new patient costs at each one.

We review the tracking on your website, your Google and Meta accounts if you run them, and the numbers you share about bookings and patient value. Then we walk you through your current cost per lead, an estimate of cost per patient, and a growth plan for your office. It is yours to keep whether or not you work with us.