Medical practice marketing Grow your patient panel at a cost you can plan around

It depends on the service line, your market, the plans you accept and how well your front desk turns calls into appointments, which is why we measure it rather than quote an average. A hearing aid patient can justify several times the acquisition cost of an allergy patient. The planner above gives a conservative starting point, and the audit replaces it with your own numbers.

With call tracking and dynamic number insertion. Each channel and campaign shows its own number on your website, so every call is attributed to the ad or search that produced it. Calls are classified so new patient calls are separated from existing patients, vendors and spam. The call tracking runs on a HIPAA compliant platform covered by a business associate agreement.

The tools that can touch patient information, such as call tracking, forms and lead handling, are HIPAA compliant and covered by a business associate agreement. Ad platforms only ever receive conversion signals, never names, contact details or health information. We also review the tracking on your site against HHS guidance on online tracking technologies, and we document every data flow for your privacy officer to approve.

Yes, with the right expectations. More patients now search for a specialist themselves, and referred patients often search your name before they call. Paid search captures the first group and protects the second from competitors bidding on your name. We report direct patients separately so referral volume never inflates the result.

Not by condition. Google and Meta do not allow targeting people based on their health, and we would not do it if they did. What we can do is target searches for the services you offer, state the plans you accept in ads and on landing pages, and ask a qualifying question about insurance before a lead reaches your team.

Each lead carries an ID. Your team, or an export from your practice management system, records whether that lead scheduled and whether they were seen. We match those outcomes back to the lead and its campaign, which is what turns cost per lead into cost per scheduled patient and cost per patient seen.

Usually both, for different jobs. Google captures patients searching for care they need now. Meta creates demand for planned and elective services such as hearing care, aesthetics and weight management. The weekly report shows the cost per patient seen from each, by service line, and budget follows the better number.

Services patients choose rather than need right away: hearing care, aesthetics, cosmetic surgery, LASIK, weight management, physical therapy, hair restoration and functional medicine. Need based specialties usually do better on Google search, with Meta used for retargeting and for awareness around a new location or provider.

Tracking is usually in place within the first two weeks. New campaigns then need four to eight weeks of data before their cost per patient is reliable, because automated bidding learns from conversions. Around 30 conversions a month is the working threshold for automated bidding to settle, and the planner flags any budget that falls short of it.

There is no fixed minimum, but a budget that produces fewer than about 30 leads a month gives the ad platforms very little to learn from, so results take longer to settle. The planner shows what that means at your cost per lead.

Yes. Tracking, budgets and reporting are set up per location, provider group and service line, so you can see which providers have open time and what a new patient costs at each location.

We review the tracking on your website, your Google and Meta accounts if you run them, and the numbers you share about bookings and patient value. Then we walk you through your current cost per lead, an estimate of cost per patient, and a growth plan for your practice. It is yours to keep whether or not you work with us.