Technical Services

Conversion Tracking &
Analytics Setup

Your advertising is only as good as your tracking. We build the measurement foundation that ensures every optimization decision is based on real data, not guesswork.

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The Problem

Tracking Breaks Silently

Most tracking issues go unnoticed for months. Meanwhile, your ad platforms optimize toward incomplete data and every performance metric becomes suspect.

Broken Conversion Actions

Website updates, platform changes, and configuration drift cause tags to break without warning. Your most valuable conversion events stop firing while surface-level metrics look "normal."

Missing Server-Side Tracking

iOS privacy changes and browser restrictions have degraded pixel-based tracking significantly. Without Conversions API, you're likely missing 20% or more of your actual conversions.

Blind Optimization

When tracking is incomplete, ad platforms optimize toward the wrong outcomes. You end up paying for clicks and impressions that look good in reports but never convert to real business results.

What We Do

Tracking & Analytics Services

We build measurement infrastructure that supports effective advertising across every platform.

Google Tag Manager Setup

Professional GTM configuration that serves as the foundation for all your tracking. Clean container architecture, proper trigger logic, and version control for maintainability.

  • Container setup and architecture planning
  • Custom event tracking configuration
  • Form submission and click tracking
  • E-commerce dataLayer implementation
  • Cross-domain tracking setup
  • Debug mode testing and QA

Meta Pixel & Conversions API

Complete Meta tracking implementation including browser-based pixel and server-side Conversions API. Redundant tracking ensures maximum attribution accuracy despite privacy restrictions.

  • Pixel installation and event setup
  • Conversions API (CAPI) implementation
  • Event deduplication configuration
  • Custom conversion definitions
  • Audience pixel setup for remarketing
  • Event Match Quality optimization

GA4 Configuration

Full Google Analytics 4 setup that goes beyond default installation. Custom events, conversion definitions, audience building, and proper Google Ads integration for complete visibility.

  • Property setup and stream configuration
  • Enhanced measurement customization
  • Custom event and parameter setup
  • Conversion action definitions
  • Google Ads linking and import
  • Audience creation for remarketing

Cross-Platform Attribution

Unified measurement across Google, Meta, TikTok, LinkedIn, and other platforms. UTM strategy, CRM integration, and attribution modeling that tells the full customer journey story.

  • UTM parameter strategy and implementation
  • CRM and marketing automation integration
  • Offline conversion tracking setup
  • Multi-touch attribution configuration
  • Platform-specific pixel deployments
  • Data warehouse connections
Our Process

How We Work

A systematic approach to building tracking infrastructure that actually works.

1

Audit Existing Setup

We examine every conversion action, tag, and pixel to identify what's working, what's broken, and what's missing entirely.

2

Define Measurement Plan

We map your business goals to specific tracking events, defining exactly what needs to be measured and how.

3

Implement & Test

We build the tracking infrastructure with proper QA at every step. No tag goes live without verification.

4

Monitor & Maintain

We provide ongoing monitoring to catch issues before they impact your campaigns, with regular health checks.

Why It Matters

The Cost of Bad Tracking

The numbers make it clear: tracking infrastructure is not optional.

20%+
Conversions Lost Without CAPI

iOS privacy changes and browser restrictions have degraded pixel-only tracking. Server-side tracking is now essential for accurate attribution.

100%
Wasted Optimization Effort

When algorithms optimize toward incomplete data, every bid adjustment and budget decision is based on a distorted picture of reality.

$000s
Monthly Ad Spend at Risk

Broken tracking means paying for campaigns that look profitable on paper but never actually drive business results.

FAQ

Common Questions

Conversion tracking is the foundation of effective digital advertising. Without accurate tracking, ad platforms cannot optimize delivery toward your actual business goals. You end up paying for clicks and impressions without knowing which ones drive real results. Proper tracking ensures every optimization decision is based on real data, not guesswork.
Meta Conversions API is a server-side tracking solution that sends conversion data directly from your server to Meta, bypassing browser limitations. With iOS privacy changes and browser restrictions degrading pixel-based tracking, CAPI is now essential for accurate attribution. Businesses without CAPI typically see 20% or more of their conversions go untracked.
Most tracking issues are silent. Tags break without warning when websites update, platform policies change, or configurations drift over time. Signs of tracking problems include inconsistent conversion data, discrepancies between platform reports and actual sales, or conversion actions showing "Needs Attention" status. We recommend a comprehensive tracking audit at least annually.
Proper GA4 setup goes beyond installing the base code. It includes configuring enhanced measurement events, setting up custom events for your specific conversion actions, defining audiences for remarketing, establishing e-commerce tracking if applicable, linking to Google Ads for conversion import, and configuring data retention settings. The goal is a measurement foundation that supports all your marketing activities.
Yes. We implement tracking across all major advertising platforms including TikTok, LinkedIn, Pinterest, Microsoft Ads, and others. We also integrate with CRM systems, marketing automation platforms, and data warehouses to create unified measurement across your entire marketing stack.

Stop Optimizing Blind

Let's audit your tracking infrastructure and build a measurement foundation you can trust.

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You retain full ownership of all tracking configurations and accounts we set up on your behalf.