AI Optimization (AIO)

Get Your Brand in AI Answers

When users ask ChatGPT, Claude, or Perplexity about your industry, is your brand being mentioned? Our AI Optimization services ensure your content is structured for LLM visibility—driving a new channel of qualified traffic.

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Pioneering AIO Since 2022 Testing and refining tactics since GPT-3.5 launch
The Shift is Happening

Search is Evolving

Users are increasingly turning to AI assistants for recommendations, research, and purchasing decisions. If your brand isn't showing up in these AI-generated responses, you're invisible to a growing segment of your market.

Unlike traditional SEO where you compete for 10 blue links, AI optimization is about being the answer—the brand that gets cited, recommended, and linked in conversational AI responses.

3+
Years of AIO Testing
6+
AI Platforms Tracked
ChatGPT
Claude
Perplexity
Gemini
Copilot
Grok
Our AIO Services

A Proven Playbook for AI Visibility

Tactics developed through years of testing that produce quantifiable growth in AI referral traffic.

AI Visibility Audit

We test your brand across major AI platforms with relevant queries to establish baseline visibility. Identify where you're showing up, where you're missing, and why competitors may be winning.

Content Structure Optimization

Restructure your content for AI comprehension—semantic HTML, clear hierarchies, question-and-answer formats, and machine-readable organization that LLMs can easily parse and cite.

Schema.org Implementation

Comprehensive structured data markup to help AI systems understand your content, services, products, and brand entities. FAQPage, HowTo, Organization, and custom schema types.

Entity & Authority Building

Build your brand's entity presence across the web—Wikipedia, knowledge panels, industry directories, and authoritative citations that increase AI recommendation likelihood.

AI Referral Tracking

Set up analytics to measure AI-driven traffic—direct referrals from ChatGPT, Perplexity citations, and AI-influenced search patterns. Track, attribute, and report on this emerging channel.

Ongoing AIO Management

Continuous monitoring and optimization as AI platforms evolve. Regular visibility testing, strategy adjustments, and adaptation to algorithm changes and new AI systems.

Our Methodology

A Data-Driven Six-Phase Approach

Our systematic process ensures measurable progress toward AI visibility goals.

  1. AI Visibility Audit

    We test your brand across major AI platforms with queries relevant to your business. Establish baseline visibility and identify gaps versus competitors.

  2. Content & Technical Analysis

    Review your existing content structure, semantic markup, and technical foundation. Identify specific optimization opportunities for AI comprehension.

  3. Strategy Development

    Create a prioritized roadmap of optimizations based on impact potential, competitive landscape, and implementation effort.

  4. Implementation

    Execute technical optimizations—content restructuring, schema implementation, entity building initiatives, and AI-friendly content creation.

  5. Monitoring & Measurement

    Set up AI referral tracking and regularly test brand visibility across platforms. Measure progress with quantifiable metrics.

  6. Optimize & Adapt

    Continuously refine strategy based on results. Adapt to AI platform changes, algorithm updates, and emerging best practices.

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AIO Resources

Deep-dive into AI Optimization with our comprehensive guides.

Guide

The AIO Checklist: 10 Steps to Optimize Your Content for AI Search

A practical, step-by-step checklist covering the essential optimizations every website needs to improve visibility in AI-generated responses.

Read the Guide
Overview

What is AIO? AI Optimization & The Future of Search

An in-depth exploration of what AI Optimization is, why it matters, and how it's reshaping the digital marketing landscape.

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Questions Answered

Frequently Asked Questions

AI Optimization (AIO) is the practice of optimizing your website content and structure to increase visibility in AI-generated responses.

When users ask ChatGPT, Claude, Perplexity, or Google's AI Overview about topics related to your business, AIO helps ensure your brand gets mentioned and recommended. It's the next evolution of search optimization for the AI era.

Traditional SEO focuses on ranking in search engine results pages (SERPs). AIO focuses on getting your brand cited in AI-generated answers.

While there's overlap—both benefit from quality content and technical optimization—AIO requires additional focus on semantic structure, entity building, structured data, and creating content that AI can easily understand and cite. We recommend pursuing both strategies together.

Our AIO strategies target all major AI platforms including ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI, Google AI Overviews (formerly SGE), Microsoft Copilot, and other large language models.

As new AI platforms emerge, our tactics adapt to include them. The foundational principles work across all LLM-based systems.

We've been testing and developing AI Optimization strategies since the release of GPT-3.5 in late 2022.

This early start has allowed us to develop a proven playbook of tactics that produce quantifiable growth in AI referral traffic. We've tracked what works, what doesn't, and how AI platforms evolve their citation behaviors over time.

Yes. We set up tracking to identify and measure traffic coming from AI sources.

This includes direct referrals from platforms like Perplexity and ChatGPT (when users click citations), as well as indirect attribution methods for AI-influenced searches. We provide regular reporting on AI visibility metrics and traffic growth.

AI-friendly content has clear structure with semantic HTML, uses natural language that answers specific questions, includes comprehensive Schema.org markup, establishes topical authority through depth and breadth of coverage, and builds entity relationships that AI can understand.

It's also factually accurate, well-cited, and regularly updated—AI systems favor authoritative, trustworthy sources.

Initial improvements in content structure and technical optimization can be implemented within weeks. However, building the authority and entity presence that leads to consistent AI citations typically takes 3-6 months.

AI platforms regularly update their training data and retrieval systems, so this is an ongoing process rather than a one-time fix.

No. All our services are month-to-month. We're confident that by defining success together from the start and delivering quantifiable results, we will have a long and successful partnership.

We don't believe in forcing minimum contract lengths—we prefer to let the results drive our partnership.

Ready for AI Visibility?

Let's discuss how AI Optimization can get your brand mentioned in the conversations that matter.

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All audit deliverables, strategies, and implementations we create are yours to keep. No lock-ins, no hidden fees—just results.